We work closely with startups and legacy brands alike to uncover opportunity, refine identity, and design meaningful products for
real-world impact.
From expanding product lines to redefining categories, we stir creativity into strategy - blending thorough research with hands-on execution to help brands translate vision into market-ready design.
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We believe in a hands-on, real-world design process - one that’s as iterative and experimental as it is strategic. By blending classic industrial design methods with modern tools, we move past the notion that the design process is linear or aesthetic. Our process is built for making things that work.
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We believe the best results come from true partnership. We see our clients as creative partners - bringing their industry insight together with our design expertise to shape meaningful, impactful products. It’s an open, iterative dialogue that turns ideas into outcomes.
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We believe sustainability isn’t a single path - it’s a mindset. Whether we’re championing renewable materials, building circular product systems, or creating durable designs that last, we strive to craft products that respect the world they enter.
OUR PILLARSCapabilitiesProduct Strategy
Insight
Opportunity
Direction
We partner with brands to generate, visualize, and refine new product ideas through sketching and 3D visualization. Concept exploration allows teams to test possibilities early and uncover the most promising directions for development.
Concept Exploration
Sketch
Visualize
Discover
Industrial Design
Concept
Prototype
Production
Our end-to-end industrial design process covers physical products and packaging - from ideation and concept refinement to prototyping, DFM, and production support. Every product is thoughtfully designed for brands looking to make an impact.
Sustainable Innovation
Audit
Optimize
Communicate
From material strategy to storytelling, we help teams integrate sustainability throughout their product ecosystem - crafting responsible products and narratives that honor our environment and resonate with modern consumers.
We help brands define the next chapter of their product story through market research, competitive audits, and product roadmaps. From expanding existing lines to guiding startups in building long-term strategies, we translate ambition into actionable direction.
Founder and lead designer
Industrial Design Kitchen is a New York-based design practice led by Zac Fischel.
With nearly a decade of experience spanning agency, in-house, and independent work, he’s led successful products from early concept through production across a wide range of categories — from housewares and technical softgoods to packaging systems and pet products. He brings a hands-on, collaborative approach to every project, pairing strategic thinking with real-world execution to help brands translate vision into market-ready design. You can check out more of his work here.
We believe in giving back to the future of design professionals, and continue to stay involved with top notch design programs such as Offsite and Virginia Tech Industrial Design.