Dormify

Storage cart SYSTEM

2024
Product Strategy
Concept Exploration

Dormify partnered with IDK and vendor GCE International to explore functional upgrades for their best-selling dorm storage carts. Together, we developed and visualized concepts for a range of cart caddies and organizers tailored to modern dorm life, balancing the utility needs of college students with trend-forward materiality and an upscale form language. The exploration opened a new category of ownable, Dormify-branded solutions that complemented the retailer’s off-the-shelf offerings ahead of their integration with Pottery Barn.

Six colorful reusable storage containers in blue, purple, green, yellow, pink, and red, arranged in two rows on a beige background.
Stacked colorful plastic organizers with multiple compartments, used for storage or organizing small items on a beige background.
Two white rolling carts with three tiers each, holding various colored plastic organizers and trays. The left cart has a green shower/bath caddy on top, purple storage organizer in the middle, and blue craft caddy at the bottom. The right cart has a yellow hair tool organizer on top, pink cosmetic organizer in the middle, and a red storage lid at the bottom.
A white multi-tiered plastic cart with a blue removable basin on top and a white shelf below, against a beige background.
Mint green plastic organizer with multiple compartments placed on a neutral background.
A white storage cart with a purple organizational insert on top, set against a beige background.
Blue plastic ice cube tray with multiple compartments for freezing ice.
A white three-tier rolling cart with red storage containers on each shelf, designed for organizing medical or craft supplies.
Close-up of a pink, compartmentalized storage organizer with the brand name "dormify" embossed on one of the sections.
Blue plastic organizer with multiple compartments on a beige background.