Double Stitch

Structural packaging Suite

2023
Concept Exploration
Sustainable Innovation

Upscale bedding brand Double Stitch tapped IDK to develop a structural packaging suite for their 2023 launch. We defined a scalable system that balanced premium presentation with responsible material choices — designed to live beyond first use as functional storage. The work established a clear material palette and sustainability direction, enabling vendor execution across the full packaging suite.

Multiple brown cardboard boxes labeled 'Double Stitch' and 'Every Stitch Counts' stacked together.
Hand-drawn sketches of packaging designs, including boxes, bags, and containers, with handwritten notes and labels describing features such as care labels, pull tabs, and lift lids.
A whiteboard with sketches and notes about packaging design, including diagrams of materials like foam and cardboard, sticky notes with questions and reminders, and a drawing illustrating stacking dimensions.
Multiple sets of neatly folded towels in pastel colors, each wrapped with a ribbon and placed inside beige boxes on a light background.
Close-up of a white box with a brown tag reading "Double Stitch by Bedsure" attached with a string, resting on a wooden surface.
A beige canvas tote bag with shoulder straps and a small zippered pocket, displayed against a plain peach background.
Clothing label with a QR code and the text "Check out the 'secret' now" on a beige fabric background.
An organized display of packaging and bedding items, including stacked green pillows and folded linens, with labels pointing to items such as FSC-certified rigid paperboard, a zipped storage tote, a slider box doubles as storage system, a premium care card, and a shipped without compression pillow, set against a plain background.
Stack of pink and beige folded blankets with tags, two open cardboard boxes containing folded linens, and a closed box in the background against a light backdrop.
Two cardboard boxes containing folded knitted blankets, one box partially open revealing one blue and one gray blanket tied with cream-colored ribbons.
Stacked folded pink and cream blankets, some inside a brown box, set against a peach background.