Our Table

Enameled cast iron

2022
Product Strategy
Industrial Design

IDK partnered with Bed Bath & Beyond’s owned brands team to anchor the new direction of Our Table, the retailer’s repositioned private-label kitchen brand. We designed a high-performance enameled cast iron cookware line that balanced sculptural functionality and premium finishes at an accessible price point — combining everyday durability and elevated form in a competitive category.

Close-up of a red cooking pot with a glass lid against a black background.
Combination of hand-drawn sketches, photos of cookware with lids, and technical drawings illustrating design details of a cooking pot with a focus on lid handle and knob design.
A red cast iron Dutch oven with a matching lid placed beside it on a black background.
Close-up of a red, circular, unlidded frying pan with a silver knob on a black background.
Close-up of a red cooking pot handle on a black background.
Red cast iron Dutch oven shown from top, front, and bottom views against a black background.
Six vinyl records in red, orange, green, blue, gray, and white, placed horizontally against a black background.
Two ceramic cookware sets, one smaller orange and one larger red, with matching lids and black handles, against a black background.
A pot with cooked beef short ribs in a rich, dark sauce, on a white marble countertop; a small plate with some cooked beef pieces is visible in the background.
Roast beef surrounded by red grapes and sprigs of rosemary in a blue ceramic roasting pan on a white marble slab.